https://www.estebanribero.com/research-psychology daily 0.75 2024-05-13 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574838300800-KDL5NHBZEAEGQ4Q9E1W5/image-asset.jpeg Consumer Research & Psychology - February 14, 2019 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574839241448-LAEMMHZAX72FIA8XWJH5/image-asset.jpeg Consumer Research & Psychology - August 20, 2018 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574838807824-M2RJ3SXHYKHQDVL4C6MY/image-asset.jpeg Consumer Research & Psychology - November 06, 2018 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574975332318-96NFELWL6OQXA8UWSK0L/Intent-Based%2BMarketing%2B2.jpg Consumer Research & Psychology - AUGuST 29, 2018 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1628221615322-78TIOGWVR8YSHVHHIL5Q/Intent-Lab-Final-green-gray.png Consumer Research & Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1628221869487-2VHVI4KN0V8MGZM890SD/Slide1.PNG Consumer Research & Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1628225379233-WTWV9FSCQLL6SOVI6CUF/logos.png Consumer Research & Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1628222002035-YQF1X484U84PRV1LZ9QC/Slide2.PNG Consumer Research & Psychology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574839825977-Y9WZYQX8MMD8F68WBI09/Screen+Shot+2019-11-27+at+1.30.01+AM.png Consumer Research & Psychology https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574838001404-CBE9MK5M6VKXNQBC20ZQ/image.jpg Consumer Research & Psychology - October 09, 2019 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574837882838-VRZZQQBM3HUDRF1QV5ET/image-asset.jpeg Consumer Research & Psychology - August 19, 2019 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574998275391-DVUWYF3ZLRVMV6NJS0BF/image-asset.jpeg Consumer Research & Psychology https://www.estebanribero.com/case2 daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574899452827-99DKH5GGI8MIH8EDNBGJ/Case2.jpg Case2 https://www.estebanribero.com/case1 daily 0.75 2019-11-28 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574894868451-OL0U89SNC1WP8LSC3PUI/Case1.jpg Case1 https://www.estebanribero.com/case8 daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574900500192-IADRPWHDR393A2OWAAE9/Case8.jpg Case8 https://www.estebanribero.com/about-me daily 0.75 2022-01-04 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1626037026500-YHET5Y0IFGY6QVK5QT3R/unsplash-image-lnrzs7M_DXU.jpg About Me https://www.estebanribero.com/case5 daily 0.75 2021-09-02 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574899988488-G3QPTMUO09J5GLTMEPNM/Case5.jpg Case5 https://www.estebanribero.com/strategy daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616984417116-FDU2QOI98NWPYDRPPD29/Sensitivity+Analysis.png Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574898433076-5K75NMY227QC1MBVW353/Case7.jpg Strategy - Choosing between two strategies to generate primary demand https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574918332265-OBXV7EUW7M4WVTCYWRIS/TurnoverDynamics.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616972763749-P5FEWJJR480P55G9CEU2/Propensity+modeling.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574897571189-16KOV1CAVCAINAJ463B3/Case4b.jpg Strategy - Understanding the unintended consequences of previous strategies https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574898614602-UPG9DZ7NHMZN1WDAOMA2/Case8.jpg Strategy - The value of Hispanic advertising Full report available https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574896583737-ZSB2MWZ04HGA3PBI70ZU/Case2.jpg Strategy - Hard-sell advertising vs. Brand-building advertising https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574898034132-VZYRHVCI0VN95G93U3PV/Case6.jpg Strategy - Improving the creative performance of the advertising agency Full report available https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574895665130-7IKLR7VV7W4R5MVXE8Z6/Case1.jpg Strategy - Setting the wrong expectations with potential customers can backfire https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1609372908595-VO07O6V2KZOO9K2X6QK9/Brand+Opportunities.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574922123044-O1RY41XG2XAK62L3J24Y/Bid+Management.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574896341437-T52M8IV0VGXKFCSX3N9J/Case3.jpg Strategy - Understanding the role of a particular advertising strategy in the communication mix https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612728919247-43RPEOKPOALZ4PBR9EJ5/Topic+Analysis.PNG Strategy Demand Space for bicycles. Based on Google searches. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574897830288-2DLPQQK1RGY6OPNJR2V8/Case5.jpg Strategy - Demonstrating that borrowing advertising solutions from other markets may not work https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612830102558-2Z4CIFINIFGHF0KA1TRL/Retail+Strategic+Canvas.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616812481664-1SBHXOJP29AOMC07T284/Statemements.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616812383638-3V1N61H3OIFCCUPCHZ9K/Quadrants.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574920092827-84NPSLDSWCW0HZH92N7B/IBM.PNG Strategy https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574884597696-TAAEEHFPXM1TSLDSZSUX/image-asset.jpeg Strategy https://www.estebanribero.com/case3 daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574899627257-TS8O6GSRLHBFS2JGN7NP/Case3.jpg Case3 https://www.estebanribero.com/advertising daily 0.75 2021-08-05 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574998102484-HBDGSXTDOZY36P81SM4U/image-asset.jpeg Advertising https://www.estebanribero.com/case7 daily 0.75 2019-11-28 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574900301896-HJW35ZEUBGTRRMDB1U8N/Case7.jpg Case7 https://www.estebanribero.com/case6 daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574900095911-PGY09SAUH5H1GXFN5TP8/Case6.jpg Case6 https://www.estebanribero.com/case4 daily 0.75 2021-08-20 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574899768518-AVWX6WEUKCBKH1L9BJ9M/Case4b.jpg Case4 https://www.estebanribero.com/home daily 1.0 2021-08-06 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574824146983-LDZCMVAWRO6491AAWND8/image-asset.jpeg Home - Consumer Research & Psychology Our modern skulls house a stone age mind. -Leda Cosmides & John Tooby https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1609300665059-J7EJIBC0I67RX3S2J4HR/image-asset.jpeg Home - Data Science Data-driven storytelling and story-driven data-crunching. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574997592611-9P4ROHCVWWPU44JLP32H/image-asset.jpeg Home - Advertising Helping brands connect with people. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1609299037474-CB034IMRRBGG54SNJP84/image-asset.jpeg Home - Marketing & Business Strategy Yesterday’s solutions are today’s problems. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574996652642-SFQQ23RVGD9GE3B0O6EF/image-asset.jpeg Home https://www.estebanribero.com/data-science daily 0.75 2021-07-17 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616976520587-HOJWG7ICHUK07HTGLV5K/Parth+Worths.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616973580174-3FG01W3Y6JYCL68X4PT4/Profit+Maximization.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1626034588237-3UJALO2OVCMBYF7QG8FJ/Allstate+Relationship+Pipeline.png Data Science - Make it stand out Dynamic relationship pipeline for a financial services institution in the U.S. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616987641826-S818X3DGNGUFYA17N7OX/one.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616987832620-Q9TE8T51GPMM57OG13S0/two.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616975628953-5OLBSKBOJI9DOIQYFNY2/Ensemble.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1616813255340-6OBZF5QDANS1BTYLFN4Z/poLCA.png Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574973364826-RZGP71MV4AKWFWVAU5LS/Luminar.jpg Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1625883801436-ME31WR29Y9WJ6WLG08OC/Trend+Visuals.PNG Data Science - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574924441886-A8GPR1K4YDPVXJ556LYN/ABM.jpg Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574925809867-LEAXQT3PFX4U6QDD53YG/PR.PNG Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574928008952-J79USD17Y6AHW9XE9T2N/V1.jpg Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574928008952-DGOA11W9JFAD3XQBXXUR/V2.jpg Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574928009422-BZOAK9L9EP8RK8VVDTH0/V3.jpg Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574976459879-V9J3JWRNBCY8NFGMHBIB/ezgif.com-optimize.gif Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574985771091-OFNDVU4SCSZWP0T0JIQN/Screen+Shot+2019-11-28+at+6.00.58+PM.png Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574985801403-H3ZH07ZSER0YCJ0APV8O/Screen+Shot+2019-11-28+at+5.53.48+PM.png Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574986100431-9MQQ1YTBOTDJLZN9IB39/Screen+Shot+2019-11-17+at+9.24.09+PM.png Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574986404619-ZH2HK6KLU4R0FNTMWUXH/Screen+Shot+2019-11-28+at+6.13.10+PM.png Data Science https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574979949045-1XVM69E9J86JV4XWAXQO/MaskupGraph.png Data Science Consumer demand for makeup content from search engines. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1574998456583-I3Y3P494J20KL9EXYR04/MaskupGraph.png Data Science https://www.estebanribero.com/demand-analysis-case daily 0.75 2021-02-07 https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612310180774-M3W7A9MGNS0SFCI44NSP/Raod+Models.PNG Demand Analysis Case Comparing the interest for specific products with the category as a whole highlight the nuances and shifts in consumers’ intentions in the category. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612308814094-9RNYXLIGA74QXJABXTNB/Mindsets+over+time+absolutes.PNG Demand Analysis Case The amount of searches over time classified by intent moments gives us a pulse on the market. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612311201850-PD94EJ6M1NU56D7O51S7/Topic+Analysis.PNG Demand Analysis Case Demand Space for bicycles. A cluster analysis of search queries based on semantic similarity. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612311875900-QIEHAW5OWG1LGS9QRDAQ/Quadrants+subset.png Demand Analysis Case https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612322140669-KJZJ7OLQ0IJWGMAE9VFO/SoS+vs+SoT+2.PNG Demand Analysis Case Comparing the Share of Search with the Share of Visits and the Share of Voice provides a powerful way to measure a brand’s equity. Brands gaining a disproportionate share of visits relative to their share of search enjoy higher brand equity. This measure of brand equity can also be tracked over time and used to measure marketing performance. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612311608349-NPP7RHGTA7ZRFJTI3GGW/Quadrants+text.PNG Demand Analysis Case A highlight of the terms most associated with Trek vs. competitors ranked based on average cost per click provides a powerful framework for search strategy (paid and organic) as well as channel roles and priorities. https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612322057097-O2GYIZG0I2W787TOC7UJ/Trek+SoS.PNG Demand Analysis Case https://images.squarespace-cdn.com/content/v1/5ddda03335e96d4af469af2c/1612308026740-EBIPX306DLTFE0AWE2KY/Demand+Bars.png Demand Analysis Case Consumer demand for bikes based on analysis of more than 600 million search queries made to Google in the last 24 months in the U.S.